Introduction to Colour Theory
Colour is one of the most powerful elements in graphic design. It can attract attention, create mood and help communicate meaning.
The Colour Wheel
The colour wheel helps designers understand relationships between colours.
Colour Relationships
- Complementary colours
- Analogous colours
- Monochromatic colours
- Triadic colour schemes
Choosing Colours
When selecting colours, consider the brand, audience, readability and purpose of the design.
Important Tip
Use colours consistently and avoid using too many unrelated colours in one design.